Trick or Treat for Charity with SocialVibe’s Click 4 Good
By Sarah Townsend Are you ready for Halloween yet?
Here is the original post:
Trick or Treat for Charity with SocialVibe’s Click 4 Good
By Sarah Townsend Are you ready for Halloween yet?
Here is the original post:
Trick or Treat for Charity with SocialVibe’s Click 4 Good
Mystery shampoo , aka All New Pantene , and all marketers should have learned three simple, yet important, lessons from the teaser campaign that Dove ambushed from right below its nose. Unnecessary statistical claims of superiority invite retaliation When you attack, never lower your guard Teasers extended to long durations expose the brand to risk Having drawn attention with ‘A Mystery Shampoo!! 80% women say is better than anything else’ Mystery Shampoo had invited competitors to retaliate; perhaps it got busy engaging users on social media channels like Twitter – which I notice has its first post on 23 July 2010 – and in promotional events with Neha Dupia etc. that it didn’t anticipate Dove coming up with its cracker of a campaign ‘There is no mystery about it, Dove is the No
Here’s the latest action: Wi-Fi coming to NYC subway — Plans to provide wireless access to subway riders in New York City have been resumed , with $200 million being allocated for company Transit Wireless to equip the tunnels with substations. Twitter taking Saturday night off — The micro-blogging site is expected to go down Saturday night so that its hosting provider, NTT America, can upgrade portions of its network. Nexus Two rumors emerge — Technology website Neowin reported today that Google is working on the sequel to its Nexus One smartphone.
Shawn Foust is head of the video game industry team at law firm Sheppard Mullin Richter & Hampton LLP.
Bloomberg is reporting that social network Facebook will postpone an IPO until 2012. Investors have been speculating that the world’s largest social network — valued at $24.9 billion — would go public sometime in 2011.
Getting animated about Facebook Disney has thrown over three quarters of a billion dollars to bring it up to Goliath status in the online gaming world, acquiring two and a half year old Playdom, which offers games for social networks – the new buzzword in gaming that has all the VCs on the planet hopping onto investments.…
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