Social Media for Car Dealers: An Interview with Richard Valenta
We had the opportunity to sit down with Richard Valenta, CEO of TK Carsites, an automotive internet marketing firm. As car dealers progress through Web 2.0 and begin to embrace its potential in marketing, branding, and customer relations, many have started off on the wrong foot. The traditional thought process surrounding the automotive industry and many other verticals is based on “push marketing”. Social media is a different beast – the more you push, the worse off you are sometimes
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Social Media for Car Dealers: An Interview with Richard Valenta
