July 31, 2010
Mystery shampoo , aka All New Pantene , and all marketers should have learned three simple, yet important, lessons from the teaser campaign that Dove ambushed from right below its nose. Unnecessary statistical claims of superiority invite retaliation When you attack, never lower your guard Teasers extended to long durations expose the brand to risk Having drawn attention with ‘A Mystery Shampoo!! 80% women say is better than anything else’ Mystery Shampoo had invited competitors to retaliate; perhaps it got busy engaging users on social media channels like Twitter – which I notice has its first post on 23 July 2010 – and in promotional events with Neha Dupia etc. that it didn’t anticipate Dove coming up with its cracker of a campaign ‘There is no mystery about it, Dove is the No
July 31, 2010
There are times when a book is the right way to go, and other times when an audiobook is what will make it all work out. I received When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man (amazon affiliate link) from Hachette Audio, and I’m so glad I did
July 31, 2010
A few months back, we wrote a bit about Matt Ridley’s new book called The Rational Optimist . I still haven’t had a chance to read the book, but reader sehlat points us to an essay that Ridley has written for Reason Magazine that is adapted from the book, which is an absolute must read, on how innovation occurs .
July 31, 2010
This Spring at Twitter’s first developer conference Chirp the big splash was a forthcoming feature called Annotations. The feature will allow publishing software to annotate Tweets with a wide open variety of metadata, which could then be read and analyzed by other software.
July 31, 2010
Shmoop , the online study guide publisher founded by husband-and-wife entrepreneurs Ellen and David Siminoff, has announced the first of what it says will be a number of deals with major media companies.
