It seemed like a no-brainer to me, but I was talking to a friend who is, under normal circumstances, a much more prolific Twitter user and consultant than I am. He asked me for advice on helping his clients find relevant people to follow, what software we used for our clients, etc. I mentioned lists as our primary method
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Using Twitter Lists for Finding Niche Tweeps to Follow
Readers were in the mood for maps this week because they pushed this story about a must-see video of Microsoft’s Street Slide into the most-viewed category.
Mystery shampoo , aka All New Pantene , and all marketers should have learned three simple, yet important, lessons from the teaser campaign that Dove ambushed from right below its nose. Unnecessary statistical claims of superiority invite retaliation When you attack, never lower your guard Teasers extended to long durations expose the brand to risk Having drawn attention with ‘A Mystery Shampoo!! 80% women say is better than anything else’ Mystery Shampoo had invited competitors to retaliate; perhaps it got busy engaging users on social media channels like Twitter – which I notice has its first post on 23 July 2010 – and in promotional events with Neha Dupia etc. that it didn’t anticipate Dove coming up with its cracker of a campaign ‘There is no mystery about it, Dove is the No
One thing you can say about the Flickr team – there’s some fight in ‘em.
This Spring at Twitter’s first developer conference Chirp the big splash was a forthcoming feature called Annotations. The feature will allow publishing software to annotate Tweets with a wide open variety of metadata, which could then be read and analyzed by other software.
Tomorrow night, July 31, Twitter has announced they are having some planned downtime.
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