How Fortune 100 Companies Leverage Social Media
While there’s something that can be said about “size doesn’t matter” in social media, there is one case in which it definitely does. The larger companies of the world have always had an advantage in resources over their smaller competitors but are finding that social media is more about strategy and proper use of engagement and conversation than sheer budget. Now in 2010, many of the social media woes of the past are starting to be rectified

