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HOW TO: Manage a Sustainable Online Community

July 30, 2010 Tech View Comments

Rob Howard is the CTO/founder of enterprise collaboration software company Telligent . A 2008 Gartner study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth. There are detrimental effects of over-hyping the technology and then committing the three cardinal sins of running a community: If you build it they will come.

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HOW TO: Manage a Sustainable Online Community

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