July 31, 2010
Readers were in the mood for maps this week because they pushed this story about a must-see video of Microsoft’s Street Slide into the most-viewed category.
July 31, 2010
Mystery shampoo , aka All New Pantene , and all marketers should have learned three simple, yet important, lessons from the teaser campaign that Dove ambushed from right below its nose. Unnecessary statistical claims of superiority invite retaliation When you attack, never lower your guard Teasers extended to long durations expose the brand to risk Having drawn attention with ‘A Mystery Shampoo!! 80% women say is better than anything else’ Mystery Shampoo had invited competitors to retaliate; perhaps it got busy engaging users on social media channels like Twitter – which I notice has its first post on 23 July 2010 – and in promotional events with Neha Dupia etc. that it didn’t anticipate Dove coming up with its cracker of a campaign ‘There is no mystery about it, Dove is the No
July 31, 2010
We’ve got a couple official stores in the spotlight this week, with EA kicking off the third week of their summer sale and Capcom offering a special deal on fightsticks.
July 31, 2010
Shawn Foust is head of the video game industry team at law firm Sheppard Mullin Richter & Hampton LLP.
July 31, 2010
One thing you can say about the Flickr team – there’s some fight in ‘em.
