There are Twitter apps for just about everything – managing your account from your desktop , finding local tweeters , tweeting on-the-go , and more. The one we just stumbled across though, Bet Your Followers , is unlike any app we’ve ever encountered before. Bet Your Followers is part social experiment and part Twitter game
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Would You Gamble With Your Twitter Followers?
Mystery shampoo , aka All New Pantene , and all marketers should have learned three simple, yet important, lessons from the teaser campaign that Dove ambushed from right below its nose. Unnecessary statistical claims of superiority invite retaliation When you attack, never lower your guard Teasers extended to long durations expose the brand to risk Having drawn attention with ‘A Mystery Shampoo!! 80% women say is better than anything else’ Mystery Shampoo had invited competitors to retaliate; perhaps it got busy engaging users on social media channels like Twitter – which I notice has its first post on 23 July 2010 – and in promotional events with Neha Dupia etc. that it didn’t anticipate Dove coming up with its cracker of a campaign ‘There is no mystery about it, Dove is the No
We’ve got a couple official stores in the spotlight this week, with EA kicking off the third week of their summer sale and Capcom offering a special deal on fightsticks.
Shawn Foust is head of the video game industry team at law firm Sheppard Mullin Richter & Hampton LLP.
Getting animated about Facebook Disney has thrown over three quarters of a billion dollars to bring it up to Goliath status in the online gaming world, acquiring two and a half year old Playdom, which offers games for social networks – the new buzzword in gaming that has all the VCs on the planet hopping onto investments.…
Real-time tactics evolve with StarCraft II: Wings of Liberty , Blizzard’s long in the making sequel to one of the most beloved, bestselling sci-fi strategy games of all time. Oh, so you’ve heard of it, then? More
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