July 31, 2010
Mystery shampoo , aka All New Pantene , and all marketers should have learned three simple, yet important, lessons from the teaser campaign that Dove ambushed from right below its nose. Unnecessary statistical claims of superiority invite retaliation When you attack, never lower your guard Teasers extended to long durations expose the brand to risk Having drawn attention with ‘A Mystery Shampoo!! 80% women say is better than anything else’ Mystery Shampoo had invited competitors to retaliate; perhaps it got busy engaging users on social media channels like Twitter – which I notice has its first post on 23 July 2010 – and in promotional events with Neha Dupia etc. that it didn’t anticipate Dove coming up with its cracker of a campaign ‘There is no mystery about it, Dove is the No
July 31, 2010
Imagine you were a robot who only knew how to describe the world in four ways: self, other, time, and object. Now imagine you were struck by a bolt of lightning and found your robot brain aware of a whole new column in the spreadsheet…Place
July 31, 2010
This Spring at Twitter’s first developer conference Chirp the big splash was a forthcoming feature called Annotations. The feature will allow publishing software to annotate Tweets with a wide open variety of metadata, which could then be read and analyzed by other software.
July 31, 2010
Tomorrow night, July 31, Twitter has announced they are having some planned downtime.
July 31, 2010
Tomorrow night, July 31, Twitter has announced they are having some planned downtime. Beginning at 11 PM PT, Twitter will likely be down on and off for up to 5 hours, Twitter warns. The reason for the downtime?
