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'Paid Owned Earned: maximizing marketing returns in a socially connected world'
Yesterday I got an email from Nick Burcher about his new book. Nick describes the book, 'Paid Owned Earned: maximizing marketing returns in a socially connected world', as an "exploration of the different aspects of Paid Owned Earned and how everything links together - with the text split into individual chapters around 'Listening', 'Community Management and Content Hubs', 'Content', 'Optimization', 'Seeding and Distribution', 'Broadcast', 'Performance', 'Responding' and 'Measurement'".He goes on to say, "[that] Paid, Owned, Earned is about the complexity of media channels confronting brands, agencies and advertisers. With a...
Published By: digitology - Friday, 20 April